Your website stats are falling, or perhaps they’re simply not growing. I hear that cry for help. Where are you going wrong? Perhaps the problem doesn’t lie in website promotion or SEO. Instead, the problem could lie in the simple fact that no one wants to read what you have to say. Why not? Let’s explore six reasons why people might not to read your blog posts.
1. Your Content is Boring
People hate boring content. If you don’t have something interesting to say, no one is going to take the time to read it. Maybe your content is outdated (people have already calmed down about Miley’s VMA performance, so don’t bother writing about it). Perhaps your idea is too simple and people aren’t learning anything new from your article, or maybe you’ve made the opposite mistake and haven’t included enough information to make sense. Or maybe you just don’t have something good to say that people actually want to read about.
How can you fix this issue and eliminate boring content?
- Make sure you keep it at your audience’s level and provide them with new, valuable information.
- Don’t be afraid to add a bit of humor to your piece. Even if your subject is a boring one, a joke, a metaphor, or another literary technique can help spice up your post.
- Stop talking like a robot. Even a fascinating subject can transform into dull content if you’re presenting it in a boring way.
- Relate your content to something new. Create a metaphor or allegory to give the subject a whole new look.
2. You Formatted it Poorly
Even if you do make it past the boring content, no one is going to read your piece if you don’t consider visual appeal. For example, if you format your post in one big block of text without subheadings, bullet lists, or other breaks in the content, your visitors are going to take one look at it and say, “Yeah, no. That’s not happening,” and move onto another webpage.
To make your post easier to read, create breaks in the content by:
- Using short paragraphs
- Inserting pictures
- Using lists when necessary
- Highlighting important points with subheadings
3. You Didn’t Use a Catchy Title
Right after you come up with your blog post idea, you have to formulate a title. If your title isn’t catchy, then you’ve failed to capture your audience’s attention right off the bat. The first thing they see is your title, whether they’re viewing it from your home page, from a link on a social media website, or anywhere else on the Internet. If you can’t grip them with your title, then they’re not going to bother reading the rest of your content.
Here are just a few ways you can grip your readers:
- Let them know they’ll be learning something new, and make sure it’s something they want to learn about. How to Get Approved by Google Adsense
- Give them tips. People love tips. 9 Tips for Creating a Blog
- Use their curiosity to your advantage. Why Empowered Network is a Scam
- Ask a question that they’re likely asking themselves (and then answer it!). Can You Still Make Money With Fiverr?
- Call them out by using “you” in the title. With this technique, you’ve already helped them relate to your content. 7 Reasons Why You Aren’t Successful Yet
- Make a fun list, and let them know how many elements you’re including. 21 Things to Do on Day One of Your Blog
- Make your title time-sensitive by including the year, the season, or a current event. Top 5 Affiliate Networks 2013
4. People Can’t Relate
If you’re presenting a topic that your audience might not have a personal connection with, you’re going to have a tough time getting them to actually read the content. For example, if you’re a blogger in the writing/blogging niche, you might choose to write a post about the editing process. If your audience is mostly writers who don’t edit, they might feel like the article isn’t for them.
In just one example, you can relate the subject to something they enjoy, such as “How the Editing Process is Like Cooking.” If your audience is mainly stay-at-home moms who write on the side, it makes sense that they would relate to the subject of cooking.
5. You Didn’t Establish Credibility
People hate reading blog posts written by people who they don’t believe have any reasons to write about the subject. For example, if you’re writing about nutrition, people want to know that you have some background knowledge on the subject. Are you a registered dietician or at least going to school for a health-related degree?
How can you establish credibility?
- Show your experience and qualifications in your author bio section. If you’re a nutrition blogger, let people know in the author bio if you have a dietician or healthcare-related degree.
- Establish credibility within the article by subtly hinting at your qualifications. “When I was working on my dietician degree, one of my professors told me that…”
- List your qualifications on your social media profiles. Your Twitter bio might look something like this: Registered Dietician | Blogger | Bookworm
6. It Seems Too Spammy
People hate it when blogs look too spammy, and they’re not going to continue reading your posts if this is the impression you give.
What makes you look spammy?
- Too many ads on your sidebar
- Too many links within you content
- Blatant self-promotion
- Lack of a real author name (i.e. don’t publish your articles as “Admin”)
Now that you know why people don’t want to read your blog posts, you should have a good idea how to make them want to read your blog posts, so keep these ideas in mind when writing your next piece. Are there any other mistakes that I missed? Share in the comment section.
Check out Alvin’s guest post on Alicia’s blog.